We Choose Integrity Over Hype

We reject the toxic trends of the coaching industry including misleading marketing, inflated promises and pressure to scale at any cost. We are guided by honesty, ethics and fairness.

Integrity is our quiet strength. It’s what anchors us in a noisy industry where big claims and quick wins are often rewarded. We’ve all had the DMs that promise us more money, more clients and less work haven’t we! So choosing integrity means choosing truth over performance and transparency over exaggeration.

It’s tempting to believe that success requires constant visibility, but our clients aren’t looking for the loudest voice, they’re looking for someone they can trust and so when our words and actions line up, that trust grows naturally.

And integrity begins inside. It’s shaped by our beliefs, our values and our whys. . In supervision, we can explore the moments where we feel pulled to present something that isn’t quite true, or where fear nudges us toward hype. We don’t have to see these moments as failures but as invitations to realign.

Practically, integrity shows up everywhere like in our contracts, pricing, testimonials and marketing. It’s in how we talk about results and how we handle mistakes. It’s in the tone of our emails and the honesty of our offers. It’s in doing the thing we said we were going to do.

But perhaps the bad news is that integrity doesn’t guarantee rapid growth. But it does create peace because we’re doing the right thing for us. It’s the foundation of a business we can stand behind with confidence and pride.

Reflect: What part of you is responding to the hype? What does that part need and can you meet those needs in other ways?