STILL COACHING
Let me tell you about Leila…
Before we dive in, I want to tell you about Leila, a composite of many coaches I’ve met. Her day might sound familiar…
Morning: Leila sits down at her desk, coffee in hand, ready to reply to a new client enquiry. But instead of excitement, she feels a wave of self-doubt. She wonders, ‘am I really good enough for this client?’ and ends up rewriting the same email three times. It’s that familiar imposter syndrome voice she hears regularly.
Midday: In her next session, a client begins sharing deep emotional struggles. Leila listens with care but something feels off. She’s not sure where her boundaries lie or whether this is beyond her role as a coach. That quiet ethical dilemma lingers long after the session ends.
Afternoon: Scrolling through Instagram, she sees other coaches launching shiny group programs, waiting lists and a full roster. She feels like she’s doing something wrong because her heart isn’t in that kind of marketing. She wants to grow but not by pushing scarcity or chasing trends. Her business model feels misaligned with her values, and it’s exhausting trying to make it fit.
Evening: By the end of the day, Leila feels drained. There’s no team to talk things through with and no colleague who truly gets it. The loneliness of running a coaching business sets in. She loves the work, but some days, it feels like she’s carrying it all alone.
Leila’s day might sound familiar because her story isn’t unique. In my experience, it’s one many coaches quietly live. The self-doubt, the ethical questions and the loneliness of working alone.
Coaches like Leila care deeply about their work. They want to keep learning, growing and showing up with integrity but without losing themselves to the noise of the industry. They know there’s always more to understand: about their clients, their practice and themselves
WHAT IS STILL COACHING?
A space to pause, reflect and reconnect with what matters most so you can make better, more aligned and more effective decisions.
Here, you can explore the real challenges of coaching with honesty and curiosity.
You can develop your craft, receive supervision and grow your business in ways that feel aligned, ethical and sustainable.
If you want to create a coaching business rooted in fairness, contribution, and integrity and one that evolves alongside you, this is your place.
This community is for coaches who want their businesses to be as congruent as their coaching rooted in fairness, contribution and integrity.
It’s for coaches who believe in learning as a lifelong process and who welcome supervision not as correction, but as curiosity.
ONE
Monthly Development Support
Support on growing your business in a way that aligns with your values and without the need for aggressive sales tactics or misleading marketing.
TWO
Monthly Supervision
Develop your reflective practice, receive supervision and gain insight into your coaching practice.
THREE
A community of like-minded people
A virtual space to connect with peers who care about providing excellent coaching, social impact and fairness.
All hosted on The Portal
“Be not afraid of going slowly, be afraid of only standing still”
— Chinese proverb
PRACTICALITIES
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These sessions are a space to reflect on your practice, explore coaching challenges and receive insight from experienced coaches and your peers. Each session will include an opening circle, group and peer supervision and closing commitments and check out. Please note, you will not receive 1 to 1 coaching supervision in these sessions. Supervision on Mondays from 10am to 11.30am, usually on the last Monday of the month. Upcoming dates: 27 Oct; 24 Nov; 22 Dec; 26 Jan; 23 Feb; 30 March; 27 April
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These practical sessions will help you work on your business and they will be a mix of practical support (developing plans, goals and processes) as well as reflective opportunities to think through how you want your business to look and the values you want to live by and that guide your decision making.
Upcoming dates: Wednesdays from 1pm - 2.30pm (usually on the first or second Wednesday of the month): 5 Nov; 3 Dec; 7 Jan; 4 Feb; 4 March; 1 April; 13 May
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The community is hosted away from the big tech companies, on The Portal, a female-led, online learning experience platform. All calls, resources and our community space are hosted here.
Our approach:
Here are 10 principles that reflect what this community stands for:
1. We start with service
We believe the best way to grow a coaching business is by showing up fully for our clients with skill, presence and care. Coaching is a practice of listening, trust and thoughtful support.
2. We choose integrity over hype
We reject the toxic trends of the coaching industry including misleading marketing, inflated promises and pressure to scale at any cost. We are guided by honesty, ethics and fairness.
3. We honour slow growth
We believe strong businesses are built over time. We value steady, meaningful progress that creates deep roots, and we resist false urgency.
4. We welcome exploration
We believe coaches need time and space to evolve. Whether you’ve found your focus or are still experimenting, we resist narrow definitions and allow room to grow.
5. We prioritise community over competition
We know coaching can be isolating, but it doesn’t have to be. We create spaces for support, collaboration, shared learning and collective care.
6. We invest in supervision
We believe reflecting on our practice is essential to becoming better coaches. We prioritise regular supervision and ongoing professional development.
7. We grow our businesses with integrity
We believe it’s possible to attract clients in ways that align with our values. We focus on ethical, sustainable approaches that feel congruent and respectful.
8. We treat coaching as a lifelong craft
We believe coaching is a practice that deepens over time. We’re committed to learning, refining our skills and developing mastery not for perfection, but for meaningful impact.
9. We work for fairness and contribution
We believe coaching can be a force for good. We aim to build businesses that sustain us and contribute to a more just, caring and equitable world.
10. We welcome all coaches
We value diversity in background, training and experience. Whether you’re new or seasoned, accredited or not, in any sector or setting, you are welcome here.
FAQs
Who is this community for?
This is for coaches who want to build their business with integrity, deepen their craft and receive supervision without the pressure to niche down, scale fast or follow toxic industry trends. Whether you're new to coaching or looking for a values-aligned space, you are very welcome here.
Do I need to have paying clients to join?
No. You can join whether you're in training, just starting out or already working with clients. You do need to be coaching though.
Coaching is only one part of my business. Can I still join?
Absolutely. I’m the same. I’m a coach, mentor, supervisor, trainer, facilitator, podcaster and my business reflects this. You might even be employed alongside your coaching practice, that’s fine too.
How is this different from other coaching memberships?
Lots of memberships focus on sales and marketing. This space prioritises being a great coach first, ethical business growth and community support.
Will this help me get more clients?
We explore sustainable ways to grow your business that align with your coaching values. There are no aggressive sales tactics here, just real conversations about what works and how that might be different for everyone.
What if I can’t make the live sessions?
Live attendance is encouraged but we understand that life happens. Sessions will not be recorded as confidentiality and safety are paramount however themes and notes from the session will be shared.
Why do you ask for a 6-month commitment?
Building a coaching business and forming meaningful connections take time. Six months allows you to fully engage and see the benefits of the community.
What if I can’t afford the standard rate?
We offer a Solidarity Rate to make this space accessible. If you need additional support, reach out, we aim to keep this community open to those who need it.
I want more support than this. What do you offer?
If you want deeper support, you can:
Book a 1:1 supervision session
Join a small group supervision session for six months
Sign up for the intensive business gathering
Okay, I’m interested, what’s next?
Just send me an email to [email protected] or register HERE and I’ll be in touch.
I’d love for you to join us if you are someone who…
Believes in ongoing growth through reflection and supervision.
Want to build a coaching business that’s ethical, sustainable and congruent to your coaching practice.
The community is offered at a standard rate of £240 for six months or £40/month.