Do Good and Do Well.

Do Good and Do Well is for people who want to create a positive impact in the world.       

Sarah shares insights and stories from founders and leaders to help you to feel inspired and reflect on what 'doing good AND doing well' means for you.

Guests on the show: Grace Meadows, Annette Corbett, Gemma Woffinden, Ayisha De Lanerolle; Bobbie: aka Little Eco Lady, Ali Wilson, Mark Robinson, Rebecca Douglas, Beth Cox, Ella Jarman-Pinto, Steph Dickinson, Claire Willets, Katie Triggeden, Sasha Jenkin, Eve Horne, Claire Antrobus, Romanah Malcolm, Rosie Wilby, Rebecca Schiller, Sue Mayo, Charlie Day, Asma Shah, Bernadette Russell, Glyn Fenton., Tiernan Douieb, Boff Whalley, Christina Peake, Matt Dechaine, Matt Peacock, Patrice Gordon, Claire Plumbly, Leah Brown, Keri Jarvis, Astrid Korin, Kirsty Heywood-MacDonald, Siobhan Strode, Catherine Mack, Katherine Powell, Sandra Whiles, Hannah Cox.

 

LATEST EPISODE

Ep 76 Liz Painter - Understanding Audiences & Need

In this episode of the Do Good and Do Well podcast, I talk with Liz Painter, an experienced messaging strategist and copywriter. With over two decades in journalism, software, and technology, Liz now dedicates her skills to helping purpose-led organizations communicate with authenticity and integrity.

We dive into the tricky challenge of marketing and sales when it feels 'icky'. Liz shares her journey to align her work with her deep-seated desire to make a difference. We discuss the power of deeply understanding your audience through research and the non-negotiable role of integrity in all forms of communication. This is a grounded conversation about finding clarity, staying true to your values, and building a business that genuinely makes a positive impact.

Key Takeaways

  • Reframing Sales: Sales and marketing aren't inherently "evil". They are simply about telling people how you can help them. If you're really good at something, it's "rude" not to tell people about it, as this is how you make a difference

  • Integrity is Core: Liz's background in journalism taught her to always maintain a core of integrity. This means only using marketing tactics you are genuinely comfortable with, especially when you are a purpose-driven organisation.

  • Deep Audience Understanding is Key: To communicate meaningfully, you must deeply understand your customer. The most effective method is to talk to them (e.g., customer interviews), but you can also use methods like review mining on sites like Amazon or Reddit to understand their motivations and problems.

  • The Power of a Point of View: To be noticed and engage people, your organization needs to be clear on its point of view. Define what your organization thinks about specific industry issues and what it aims to make better.

  • Actionable Clarity Exercise: To get in touch with your purpose and find your authentic voice, try a simple exercise: handwrite a letter to one specific customer or supporter, expressing why you do what you do and what you want to change.

Listen now

Kent Community Foundation

I was delighted to be asked to host Kent Community Foundation's new podcast.

These were aimed at donors as well as professional advisors to help increase local giving and raise the profile of the foundation who are key connectors between local causes and givers.

You can listen here...